In the age of the technological revolution, we have seen the world connect through globalization. The ability to source labour and materials from anywhere in the world, combined with the power of e-commerce sales platforms, resulted in the emergence of fast fashion. This is a term used by fashion retailers to describe a segment that produces inexpensive collections inspired by runway trends. This concept operates on micro-seasons that deliver new styles on a weekly or monthly basis, as opposed to the standard four to eight seasons of runway.
Major retailers have populated urban shopping centres and become household names as this industry has grown to generate over $2.5 trillion globally. This low cost and high volume model have taken over the fashion industry and changed how we shop by promoting mass consumption. For many individuals this means access to current trends when shopping on a budget and allows for frequent wardrobe updates.
While this industry has been seen as positive for fashion enthusiasts in the general population, there’s a dark reality behind what it takes to produce and maintain these products. When it comes to the environment, issues have been brought to light regarding water pollution, the use of toxic chemicals, and mass textile waste. The damaging effects of the fashion industry come second only to the automotive industry with the range of contamination reaching both sea and land. In order to feed the demand fast fashion has created, while keeping costs low, there have been corners cut and we’re just starting to understand how severe those consequences are.
There are many ways to help reduce these issues, including: shopping with local brands, searching for organic fabric, tailoring old pieces, and recycling unwanted items. We believe in supporting the circular economy movement through educating our clients on the impact of investing in quality items that will sustain long-term wear. Beyond the comfort and style benefits of tailored pieces, there are environmental factors that directly speak to a growing initiative to reform the fashion industry.